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MIMIEMAKEUP is a forward-thinking makeup brand that strives to elevate your beauty routine with premium, cruelty-free, and inclusive products. Founded on the belief that makeup should be a tool for self-expression, we offer an extensive collection of high-performance products that help you feel confident, beautiful, and ready to take on the world.
Our product line includes everything from foundations and concealers to eyeshadows, lipsticks, mascaras, and highlighters — all designed to meet the needs of diverse beauty lovers across the globe. We understand that beauty is not one-size-fits-all, which is why we take pride in offering a wide array of shades and formulas that cater to various skin tones, textures, and personal preferences. At MIMIEMAKEUP, we believe makeup is an art form, and we provide the tools you need to create your own masterpiece, whether you’re aiming for a natural, everyday look or a bold, glamorous statement.
Sustainability and ethics are at the core of our brand. We are fully committed to being a cruelty-free, eco-conscious company. Our products are never tested on animals, and many of our items are vegan. We also work hard to minimize our environmental footprint through eco-friendly packaging and sustainable production practices. This allows our customers to feel good about not only how they look but also about the positive impact their beauty choices have on the planet.
Beyond our dedication to quality and ethics, MIMIEMAKEUP is passionate about creating a community that celebrates diversity, individuality, and self-confidence. We embrace the uniqueness of each person and aim to create an inclusive space where all beauty lovers feel welcome and valued. Whether you’re just starting your beauty journey or you’re a seasoned makeup artist, MIMIEMAKEUP has the products and support to help you express your true self through makeup.
Join us on our mission to redefine beauty standards, embrace individuality, and inspire creativity — all while using products that are as good for the planet as they are for you.
Vision, Mission, and Core Values

Vision
At MIMIEMAKEUP, our vision is to create a world where beauty knows no boundaries, and everyone has access to high-quality, inclusive makeup products that empower self-expression. We aim to become the go-to brand for those seeking makeup that enhances their natural beauty and promotes confidence in their individuality.

Mission
Our mission is to offer innovative, cruelty-free, and inclusive makeup products that help every person, regardless of skin tone or background, feel confident and beautiful. We are dedicated to developing formulas that cater to diverse needs, all while promoting ethical, sustainable, and eco-friendly practices in the beauty industry.

Core Values
- Inclusivity: We celebrate diversity and strive to create products for all skin tones, types, and preferences, ensuring everyone can find their perfect match.
- Sustainability: We are committed to creating makeup that is not only beautiful but also environmentally responsible. We prioritize eco-friendly packaging and sustainable production methods.
- Ethics: All MIMIEMAKEUP products are cruelty-free, and many are vegan. We take pride in offering beauty products that are kind to animals and the planet.
Why choose us?

Inclusive Product Range
We offer a diverse array of shades and formulas that cater to all skin tones, making sure that no one is left out. At MIMIEMAKEUP, everyone can find their perfect match, whether it’s foundation, lipstick, or eyeshadow.

Ethically Sourced, Cruelty-Free Beauty
All of our products are cruelty-free and made with ethically sourced ingredients. We are passionate about ensuring that no animals are harmed in the creation of our beauty products.

Sustainable Practices
We care about the environment. From recyclable packaging to eco-friendly production, MIMIEMAKEUP is committed to reducing our carbon footprint and making responsible beauty choices.

High-Performance Products
Our makeup is designed for high wearability. From long-lasting foundations to intensely pigmented eyeshadows, you can trust MIMIEMAKEUP to deliver quality products that meet your beauty needs.
BEST SELLING PRODUCTS
Foundations & Concealers
The Luxury Velvet Foundation by SilkenGlow is a premium foundation designed to provide an impeccable, flawless finish with a luxurious, velvet-soft texture. This high-performance foundation offers full coverage that seamlessly blends into the skin, creating a smooth, even complexion without feeling heavy or cakey. Whether you’re looking to conceal blemishes, redness, or uneven skin tone, [...]
Foundations & Concealers
Quality Luxury Satin Finish Foundation – Premium Series in Iowa
he Quality Luxury Satin Finish Foundation – Premium Series is the ultimate foundation for those seeking a flawless complexion with a luxurious, natural-looking finish. Crafted with precision and innovation in Iowa, this premium foundation is designed to offer a perfect balance of coverage and radiance, ensuring you achieve a smooth, satin finish that enhances your [...]
Lipsticks & Lip Gloss
Quality High Quality Velvet Matte Lipstick – Classic Edition in Iowa
The Quality High Quality Velvet Matte Lipstick from the Classic Edition is the epitome of sophistication and luxury in the world of lip color. Proudly crafted in Iowa, a region renowned for its commitment to excellence in beauty product manufacturing, this lipstick combines the elegance of a velvet matte finish with the intense, long-lasting color [...]
Eye Shadows & Eyeliners
The Quality Luxury Gel Eyeliner is a high-end makeup product designed to elevate your eye makeup game, delivering a bold and captivating look with every use. With its sleek, modern design, this eyeliner is not only a beauty tool but also a statement of style and sophistication. Manufactured in Iowa, a region renowned for its [...]
Face Makeup & Contouring
Quality Premium Contour Kit – Classic Edition for Men in Iowa
The Quality Premium Contour Kit – Classic Edition for Men is an essential tool for the modern man who seeks to define and enhance his facial structure with precision and ease. Proudly crafted in Iowa, where innovation meets craftsmanship, this contour kit is specifically designed to cater to men’s grooming needs, offering a subtle, natural-looking [...]
Face Makeup & Contouring
The Premium Blush Palette by GlowMaster is an essential addition to your makeup collection, offering a perfect balance of colors to create a natural, radiant flush. Designed to complement all skin tones, this versatile palette features a range of beautifully pigmented blush shades that will enhance your complexion with a soft, healthy glow. Whether you’re [...]
Lipsticks & Lip Gloss
The High Quality Cream Lipstick by LuxeLips is a luxurious addition to your makeup collection, offering smooth, vibrant color with a comfortable, creamy finish. This lipstick is crafted with a highly-pigmented formula that delivers rich, full coverage in just one swipe, ensuring your lips are bold and beautifully defined all day. Whether you prefer a [...]
Lipsticks & Lip Gloss
Quality High Quality Shimmer Lip Gloss – Modern Edition in Iowa
The Quality High Quality Shimmer Lip Gloss from the Modern Edition is the ultimate lip product for those who crave a dazzling, glossy finish with a touch of elegance. Crafted in Iowa, a hub of innovation and quality in cosmetic production, this lip gloss is designed to provide a brilliant, multi-dimensional shine that enhances your [...]
Customer Reviews

Olivia H.
“I absolutely love MIMIEMAKEUP! The foundation is so smooth and gives me flawless coverage without feeling heavy. Plus, I found the perfect shade for my skin tone — something I’ve never found before!”

Chloe D.
“The eyeshadow palette I purchased is stunning! The colors are vibrant, blend beautifully, and last all day without fading. I’ve gotten so many compliments. MIMIEMAKEUP has quickly become my go-to brand.”

Samantha W.
“MIMIEMAKEUP is everything I’ve been looking for! The lipsticks are bold, moisturizing, and stay on all day. The shade selection is perfect for my complexion, and the quality is unbeatable!”
Frequently Asked Questions (FAQs)
Yes, MIMIEMAKEUP is 100% cruelty-free. We take pride in ensuring that no animals are harmed during the production of our makeup. We are committed to upholding the highest ethical standards, and our products are never tested on animals. Additionally, we work exclusively with suppliers who share our values, meaning that all our ingredients and formulations are ethically sourced. When you choose MIMIEMAKEUP, you can feel confident knowing that your beauty routine supports cruelty-free practices.
Absolutely! At MIMIEMAKEUP, inclusivity is one of our core values. We believe that makeup should be accessible to everyone, regardless of their skin tone. Our products are available in a broad spectrum of shades designed to complement and enhance every complexion, from fair to deep skin tones. Whether you’re looking for a foundation that perfectly matches your skin, an eyeshadow palette with shades that pop, or a lipstick that highlights your natural beauty, we have something for you. We are continuously expanding our range to ensure that every beauty lover can find their ideal products.
If you’re unsure about which shade is right for you, we provide helpful shade guides on our website and through customer support, so you never have to worry about finding a match!
Many of our products are vegan, and we are committed to expanding our vegan range. We understand the growing demand for products that are not only effective but also free from animal-derived ingredients. At MIMIEMAKEUP, we ensure that all our vegan products are formulated without the use of animal by-products such as beeswax, carmine, or lanolin. Our vegan-friendly products deliver the same high-quality results as our non-vegan options, allowing you to enjoy luxurious beauty without compromise.
You can easily identify our vegan products on our website, where we provide a dedicated section for vegan beauty. If you’re ever unsure, don’t hesitate to reach out to our customer support team, who can guide you through our vegan offerings.
Choosing the perfect foundation shade can be tricky, but we’ve made it easier than ever with several tools to help you find your ideal match. We offer a detailed shade guide on our website, which includes swatches and descriptions to help you understand the undertones of each shade. Additionally, our customer service team is always ready to assist you in selecting the perfect shade based on your skin tone and undertone.
For an even more personalized experience, we recommend trying our foundation in-store (if available in your area) or ordering our sample size options online to test the shade in natural light before committing to a full-size purchase. We also encourage you to review customer reviews and look at their photos, as many customers share their shade match to help guide your decision.
Yes, we offer international shipping to a wide range of countries! We want MIMIEMAKEUP products to be accessible to beauty enthusiasts around the world. Shipping times and costs vary depending on your location, but we strive to provide fast and reliable service to ensure your beauty products arrive in perfect condition.
Once your order has been placed, you will receive a confirmation email with tracking information so you can monitor the status of your shipment. For international orders, delivery typically takes between 5 to 14 business days, depending on your location and the shipping method selected. Keep in mind that shipping times may vary due to customs processing or other unforeseen factors, but we make every effort to minimize delays.
To ensure your order arrives smoothly, we recommend checking our shipping policies and delivery times specific to your country before placing an order. If you have any questions or concerns about shipping, our customer support team is available to help with all shipping-related inquiries.